What is an example of unstructured data that they can use to make (Digital Leader)

Correct answer: A) Customer survey comments.
Customer survey comments typically contain free-text responses provided by customers, which can include feedback, opinions, suggestions, complaints, and other qualitative information. This type of data is unstructured because it doesn't follow a predefined format or structure, making it more challenging to analyze using traditional methods. However, by analyzing customer survey comments, the organization can gain valuable insights into customer preferences, satisfaction levels, pain points, and areas for improvement, which can inform decision-making processes such as product development, marketing strategies, customer service enhancements, and more.